Start-up life is a fascinating journey. Many days are spent shooting for the moon, aka: writing proposals to potential partners, selling them on the value of our customized wine club service and technology platform. Other days are spent firefighting, with hours upon hours of logistics management, supplier relations, customer service, and sometimes, just to add a little spice, chasing after FedEx or UPS trucks. (The two times I have literally been speeding down a minor thoroughfare in hot pursuit of the FedEx “milk-truck” or UPS “chocolate milk-truck,” I have sworn to myself that it’s the last. Alas, old habits die hard.) Some days luck seems to strike just when the doctor ordered- ie: a cold call from a Fortune 500 firm who wants to partner with you. Other days, well…the entrepreneurial journey is filled with great highs and great lows, as they say. My favorite days are those days when I smile, acutely aware of why I entered this business:
1) When I drive to wine country, chatting on the phone for the majority of the time with Bottlenotes Team Members, Investors, and Board Members, updating, problem solving, strategizing, and brainstorming. Not only is the drive cathartic and the views once I hit Highway 29 breath-taking, but my habitual three-five appointments are almost always inspiring. It’s a thrill to pitch a new supplier, watch their eyes twinkle at the thought of this neat, new marketing platform and distribution channel, and most gratifyingly, to watch them nod in accord when they agree to allocate product to the Bottlenotes portfolio.
2) Running around Manhattan with my co-founder Kim Donaldson, cramming in meeting after meeting with potential supplier-potential investor-potential partner- potential investor-potential supplier-potential supplier- potential publicist- potential ad agency- potential supplier-potential partner-potential investor… you get the drift. The butterflies hanging from the ceiling in our cheerful New York office continually remind me that the time to act is today and 90% of what makes you successful is dogged perseverance.
3) Reading a clever article in an edition of BottleNews, or most decadently, enjoying some of the indulgent culinary treats by Bottlenotes’ Director of Food & Wine Research, Antonia Moran. What fun it is to build a team and get to enjoy the fruits of each other’s labor (bad pun not intended).
4) Seeing a new product come to life, like the Bottlenotes Winecyclopedia™ (coming soon at www.bottlenotes.com/winecyclopedia), a quintessential example of teamwork. Bottlenotes.com universally reflects the talented artistry of Laura Primack, Bottlenotes’ Web Designer, the careful coding of the Code Works, Inc., the creativity of the extended Bottlenotes team. In the case of the Winecyclopedia™ and Expert Tasting Notes database, these product would also not be coming to fruition without the careful management of Bottlenotes' VP Finance & Operations/Acting Product Developer Michael Levinson, along with the editing, layout design, and research by Bottlenotes interns Matthew Inkeles and Sam Tanzer. The product development process reminds me in many ways of my days as a modern dance choreographer: after weeks of hard work, dress rehearsals, and integration of numerous moving parts, there’s a bit of magic that brings the show together.
5) It’s tasting wine on a Friday afternoon when the clock strikes 5 pm with our team, laughing together over esoteric terminology, debating the valor of pungent blue cheese vs. triple cream brie.
While entrepreneurship is an absolute rollercoaster- not wise for the faint of stomach or the faint of heart- I feel extremely privileged to be on the ride.
Alyssa Rapp, Founder & CEO, Bottlenotes, Inc.
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